The 'Fun Theory'

Im headed to my Regional Infrastructure Planning class. We recently discussed transportation and peoples behavior and attitudes towards public transportation. The presentation and discussion led to the 'Fun Theory'. Have a look at the video I have posted. The photo, is one I took when I was in Milan in February. Same concept. They were the stairs that led you to a stunning view of Milans Duomo directly in front of you when you reached the top. Very fun and inviting! Way more exciting than the escalator thats for sure.

This is a great example of innovative design to make a change that incorporates the public and demonstrates positive outcomes. They may or may not realize that they are using the stairs instead of their habitual hop onto the escalator but the main thing is they are having fun!